ITAP - Tone Of Voice & Legibility

Tone Of Voice & legibility 

The tone of voice is important as it wouldn't be appropriate if I used a small soft typeface to describe the word shout, using bold thick typefaces to express the work shout would be more suitable and appropriate to express that word.  

Here is an example of the word thin, this is a legible typeface as it's petite and thin.

It's important in the newspapers to have bold striking words, mainly headlines that grab your attention, is what ideally the intention is, to grab your eye.

Here is an example of a poster design for the latest batman film the audience is for teens, adults, comic and DC fans, the image tells the story, the writing is there but separated  at both ends to concentrate on the main image, it's clever as we can all decipher it's the joker from just the use of colour and the red bat that resembles the joker's lipstick aswell as the iconic batman symbol. The white spotlight on the wall and 2 circles which resemble the eyes forms the joker's face, this for me is legible, the typeface is bold and strong, using the white and hiding it in the black makes it stand out. The overall design was digitally made as its easily manipulated, painting it would give a different vibe.